OTT Services and Mobile Apps Drive Growth of Video Streaming on Smartphones

This report presents the findings of three primary research studies Strategy Analytics Wireless Media Lab conducted on mobile video consumer usage, preferences, and deterrents to us. With the emergence of 3G and more 4G networks continuing to emerge, consumers prefer to stream almost all of their mobile video on their mobile phones. Currently consumers watch mobile video to kill time and to share videos with friends. Home is the location users choose to consume the majority of their mobile video viewing – both on a tablet and their mobile phones. Aside from overall lack of interest, the biggest barrier for non-mobile video consumers is mobile phone display sizes not being big enough to view video comfortably.

1 Executive Summary
2 Introduction and Methodology
2.1 Methodology
2.1.1 Quantitative Survey
2.1.2 Focus Groups
3 Streaming Content is Most Watched on Mobile Devices
4 Mobile Video Consumption Behavior Patterns
4.1 Mobile Video is Convenient, Portable, and Kills Time
4.2 YouTube is Becoming the New Google
5 Reasons Consumers Choose Not to Consume Mobile Video on a Mobile Phone
6 Interest in Various Mobile Video Price and Data Offerings
7 Current Video Streaming Solutions Cause Frustrations
8 Conclusions
9 Analyst Contacts
10 Participant Demographics
10.1 Quantitative Survey
10.2 Focus Group