CEO Opinions on Marketing, Sales Behaviors and Strategies in the Global Construction Industry in 2012–2013: Survey Brief

Synopsis
• This report is the result of an extensive survey drawn from Timetric’s exclusive panel of leading construction industry executives. The opinions and forward looking statements of 84 C-level industry executives have been captured in our in-depth survey
• The research is based on primary survey research conducted by Timetric accessing its B2B panels comprised of senior procurement and marketing decision makers and leading supplier organizations
• The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East
• The report covers data and analysis on marketing and sales behaviors and strategies in 2012 in the global construction industry
• Key topics covered include key marketing objectives of suppliers for 2012, essential amendments to marketing activities in 2012–2013, best uses of new media for business prospects and critical success factors for choosing a marketing agency

Summary
“CEO Opinions on Marketing, Sales Behaviors and Strategies in the Global Construction Industry in 2012–2013: Survey Brief” is a new report by Timetric that analyzes C-level executives responses to understand how marketing, sales behaviors and strategies are set to change in 2012–2013. This report gives you access to the marketing and sales behaviors and strategies. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by company type and sizes.

Scope
The report features the opinions of global construction industry respondents related to the following:
• Marketing and sales behaviors and strategies
• Key marketing objectives of suppliers
• Essential amendments to marketing activities
• Best uses of new media for business prospects
• Critical success factors for choosing a marketing agency

Reasons To Buy
• Identify the specific marketing approaches your competitors are using to win business
• Formulate effective sales and marketing strategies by identifying how buyer budgets are changing and direction of spend in the future

Key Highlights
NA

Table of Contents
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Global Construction Industry C-level Survey Respondents
2 Marketing and Sales Behaviors and Strategies in 2012: C-Level Respondents
2.1 Key Marketing Objectives of Suppliers for 2012
2.1.1 Key marketing objectives by suppliers
2.1.2 Key marketing objectives by company turnover
2.2 Essential Amendments to Marketing Activities in 2012–2013
2.2.1 Amendments to marketing activities by suppliers
2.2.2 Amendments to marketing activities by company turnover
2.3 Best Uses of New Media for Business Prospects
2.3.1 Best uses of new media by suppliers
2.3.2 Best uses of new media by company turnover
2.4 Critical Success Factors for Choosing a Marketing Agency
2.4.1 Critical success factors by suppliers
2.4.2 Critical success factors by company turnover
3 Appendix
3.1 Full Survey Results
3.2 Methodology
3.3 Contact Us
3.4 About Timetric
3.5 Disclaimer

List of Tables
Table 1: Global Construction Industry Survey: C-level Respondents by Company Type, 2012
Table 2: Global Construction Industry: C-level Respondents by Company Turnover (%), 2012
Table 3: Key Marketing Objectives: Construction Industry Suppliers (%), 2012
Table 4: Amendments to Marketing Activities by Suppliers (%), 2012–2013
Table 5: Amendments to Marketing Activities by Company Turnover (%), 2012–2013
Table 6: Best Uses of New Media by Suppliers (%), 2012
Table 7: Best Uses of New Media by Company Turnover (%), 2012
Table 8: Critical Success Factors: Construction Industry Suppliers (%), 2012
Table 9: Critical Success Factors by Company Turnover (%), 2012
Table 10: Full Survey Results – Closed Questions

List of Figures
Figure 1: Key Marketing Objectives: Construction Industry Suppliers (%), 2012
Figure 2: Key Marketing Objectives by Company Turnover (%), 2012
Figure 3: Amendments to Marketing Activities by Suppliers (%), 2012–2013
Figure 4: Best Uses of New Media by Suppliers (%), 2012
Figure 5: Best Uses of New Media by Company Turnover (%), 2012
Figure 6: Critical Success Factors: Construction Industry Suppliers (%), 2012