頁面路徑選單
- 首頁
- 市場技術報告
- 消費性商品
- 消費電子
- 電視 / 機上盒 / 遊戲機
- 報告資訊
Entertainment Ecosystems: Microsoft Xbox
出 版 商:Strategy Analytics
出版日期:2012/11/27
頁 數:23頁
文件格式:PDF
Xbox has continued to build out an entertainment ecosystem based upon an ever growing collection of consumer hardware, software, service and content propositions. We expect that this is the final round of foundation-laying in preparation for a “great leap forward” with the release of the successor to games console Xbox 360. Microsoft has added Internet Explorer to Xbox Live, repositioned the music service by changing brand from Zune to Xbox Music, broadened distribution of Xbox entertainment (non-games) content to phones, tablets and PC and rolled out synchronised dual-screen technology Smartglass to the Xbox platform, Surface and Windows Phone. As the strategies of the companies large and broad enough to build ecosystems evolve, Microsoft’s positioning in an increasingly hard fought war is worthy of examination.
1.1 Executive Summary
1.2 What is an Entertainment Ecosystem?
1.3 Ecosystems Everywhere
1.4 Entertainment Ecosystems: Why Bother?
1.5 A Cursory Audit of the Xbox Entertainment Ecosystem
1.6 "We're not in hardware anymore": Entertainment Ecosystems Evolving
1.7 Contact the author of this report:
1.2 What is an Entertainment Ecosystem?
1.3 Ecosystems Everywhere
1.4 Entertainment Ecosystems: Why Bother?
1.5 A Cursory Audit of the Xbox Entertainment Ecosystem
1.6 "We're not in hardware anymore": Entertainment Ecosystems Evolving
1.7 Contact the author of this report: