Changing Attitudes and Behaviors of TV Viewing

In November 2012 Strategy Analytics conducted multiple focus groups to gauge the changing attitudes and behaviors towards TV. The main reasons that consumers prefer to watch video content on a TV set was the comfort and the larger screen size and better quality of the picture and sound. The ability to watch in multiple locations and whenever they choose was the main reason they watch on personal devices. There are also distinguishable differences in the way in which people use the second screen while viewing video content on a TV as opposed to on a personal device.

1 Executive Summary
2 Introduction & Methodology
3 Best things about viewing on different devices
3.1 Best part of viewing on a TV
3.2 Best part of viewing on a personal device
4 Preferred Device to View Video
4.1 Best part of viewing online through a personal device
4.2 Worst part of viewing online through a personal device
5 Where they watch video
6 Multi-Screen Activity
7 Recommendations and Conclusions
8 Analyst Contacts