4G/LTE Increases in Consumers' Device Feature Priorities

In the US and Western Europe, the top device feature priority is the Camera, with Wi-Fi, Bluetooth, and GPS among the other most important features for mobile phone purchasers. While 4G/LTE is an important device feature for US respondents, prioritizing the feature in the top five most important features, respondents in Western Europe find the music player important, rating the feature in the top five. In both regions, 4G/LTE showed the greatest increase in feature importance for consumers from 2011 to 2012. Premium smartphone owners are the only device tier to not prioritize the camera as the most important device feature to have on their mobile device, with premium smartphone owners in the US prioritizing 4G/LTE first and premium smartphone owners in Western Europe prioritizing Wi-Fi as the most important device feature.

1 Executive Summary
2 Introduction
3 Overall Device Feature Priorities
3.1 US
3.2 Western Europe
4 Overall Device Feature Priorities over Time
4.1 US
4.2 Western Europe
5 Device Feature Priorities by Device Tier
5.1 US
5.1.1 US - Device Feature Priorities by Device Tier Over Time
5.2 Western Europe
5.2.1 Western Europe - Device Feature Priorities by Device Tier over Time
6 Device Feature Priorities by Device Brand
6.1 US
6.1.1 US - Device Feature Priorities by Device Brand Over Time
6.2 Western Europe
6.2.1 Western Europe - Device Feature Priorities by Device Brand over Time
7 Device Feature Priorities by Age
7.1 US
7.1.1 US - Device Feature Priorities by Age over Time
7.2 Western Europe
7.2.1 Western Europe - Device Feature Priorities by Age over Time
8 Device Feature Priorities by Gender
8.1 US
8.1.1 US - Device Feature Priorities by Gender over Time
8.2 Western Europe
8.2.1 Western Europe - Device Feature Priorities by Gender over Time
9 Conclusion
10 Analyst Contacts
11 Respondent Profiles