Nearly 90% of 47 61 Downloaded are Free

While the average number of applications downloaded by smartphone respondents in the US and Western Europe has settled at around 32 apps over the past three years, the proportion of downloaded applications that are free continues to rise. Nearly 90% of all applications downloaded are now free, with Android owners most likely to seek out free apps. Smartphone owners in the US and Western Europe are retaining approximately two-thirds of all applications they download on their device, with Apple iPhone users continuing to lead the way in terms of total average number of downloads per user, total number of apps retained on the device and highest number of apps used on a regular basis.

1 Executive Summary
2 Introduction
3 Average Number of Applications Installed
4 Applications Installed vs. Retained
4.1 Applications Installed & Retained by Platform
4.2 Applications Installed & Retained by Age
4.3 Applications Installed & Retained By Gender
5 Frequency of Application Use
5.1 Application Use by Platform
5.2 Application Use by Age
5.3 Application Use by Gender
6 Price Paid for Applications
6.1 Price Paid For Applications by Platform
6.2 Price Paid For Applications by Gender
7 Conclusion
8 Analyst Contacts
9 Participant Profiles