In-App Advertising Forecast 2008 - 2017: Data Table

Advertising will grow to the predominant business model in the app ecosystem by 2017 – reaching nearly $13B in revenue. While this will prove a boon to a market in flux the fundamentals of the advertising market are likely to benefit ad networks more than individual developers. In fact, the success of advertising may usher many developers out of the app market altogether due to limited individual revenue opportunity and the consuming need for app stores to generate more money.

Definitions
Advertising Revenue
Annual Impressions
Total Cumulative Impressions
CPM
% Total Transactions
Revenue Marketshare