Location Based 5 2001 - 2017

Following the intense scrutiny of location based services (LBS) by US regulators and privacy protection groups in 2011 this has been an eventful year in mobile location based services: Apple introduced its own mapping app with free voice-guided navigation into iOS6 in September; in November Nokia introduced its cloud-based location platform, called HERE, and extended maps and navigation services to other platforms; in the same month TomTom followed Nokia by launching its own map service for developers. Despite increased activity Strategy Analytics has lowered its overall projections for consumer mobile LBS revenue as business models for LBS, such as voice-guided navigation and safety tracking applications, shift to freemium. Overall the LBS opportunity will be dominated by location based search advertising, which will account for just over half of revenues by 2017.

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