Online Advertising Index (OAI): Q3 2012

Online advertising index (OAI) continued to grow in Q3 2012 improving by 3.4 per cent over the previous quarter, with revenues from index companies totaling $20.7 billion, equal to a 169 per cent increase from the index base period Q4 2006. Fourteen companies managed to beat year over year index growth of 18 per cent. Events including the London Olympics and the U.S. Presidential election drove online advertising growth in the quarter. Once again online video advertising, social networking and Chinese online advertising firms topped the index chart in the third quarter. On a trailing twelve months (TTM) basis the Online Advertising Index (OAI) improved 4.2 per cent over the previous quarter, equal to a 198 per cent increase from the index base period Q4 2006. The companies included in the OAI are: Google, Yahoo, Facebook, Microsoft, Yahoo Japan, Axel Springler Digital Media, AOL, NHN, IAC/interActiveCorp, Yandex, Schibsted Online, CBS Interactive, ValueClick, Sina, Sohu, Tencent, Daum, New York Times, Pandora, Youku, Qihoo, LinkedIn, Netease, Washington Post, Blinkx, Monster, Zynga, and Rediff.

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