The Rise of Media Apps in Smart Mobile Devices

出版日期：2013/04/25

In 2013, smart mobile device (i.e., smartphones and tablet PCs) shipments will surpass the total number of computing and digital media devices shipped. However, the challenge posed by smart media devices is not about the devices themselves, but rather the software platforms (i.e., Apple iOS, Google Android, Windows RT and others) upon which they run. They have become the basis for establishing a whole new series of media applications that are fundamentally changing the relationship that consumers have with their media service providers and the digital content they want to access.

They afford consumers more control in managing access of their overall relationship with digital media content. They allow customers to manage their pay TV accounts online, and to remotely control digital media devices in the home to record and store content.

They incorporate many of the computing, Internet, cloud and social media-type application features that help consumers find and access more of the type of digital content they want to see.

These two phenomena pose a number of threats to the existing media service delivery business models, but, in particular, they:

Shift some emphasis from broadcasting digital media over delivery assets to streaming digital media through over-the-top distribution assets;

Deemphasize the use of broadcast and digital media devices technology as a means of controlling consumer access to digital media content; and

Establish a new context for media service providers to create direct relationships with individual consumers.

MRG believes that the rise of media apps running over smart media devices has the potential to create massive disruptions with respect to the relationship between the media and entertainment, computing and cloud services, and wireless mobile device industries. Since smart mobile device platforms will be the main vehicle for breaking down these traditional industry lines, the likelihood of a transition to widespread access to digital media content is more possible now than ever.

This report is relevant to smartphone and tablet PC device and software developers, computing and digital media device vendors, application store and applications development networks, cloud computing service vendors, home networking equipment vendors, wireless service providers, OTT service providers, and players across the entire media and entertainment value chain, including content creators, content aggregations, content distribution, pay TV service providers, and broadcast services companies. The report contains five-year forecasts for worldwide computing, digital media and smart mobile device shipments as well as worldwide mobile device shipments by platform. The deliverable is comprised of a PDF and an Excel file.

Executive Summary 1

Introduction 6

The Mobile Side of Media Apps 9

App Stores are the Source for Media Apps 9

Smart Mobile Platforms Follow the Emergence of Cloud Services 11

Overview of Cloud Computing. 12

Mobile Platforms and Digital Media Devices as Cloud Clients 13

The Digital Media Home Renaissance 14

From Two Home Networks to One. 15

Digitization of Broadcast and Broadband Services 16

From Consumer Electronics to Computing Devices 17

WANs Outside the Digital Home 19

The Contributions 3G to 4G Wide Area Networks 20

Public Wireless LAN. 20

The Impact of Gen Yers and Gen Xers 20

The M&E Side of Media Apps 22

How M&E Controlled the Transition to DTV and HDTV 24

Digital Media Content Formats Open a New World for Mobile Devices 25

Media’s Contribution to Digital Media Software 26

What’s Happening Now. 27

Old Habits Die Hard: Device-Based Media Innovations 30

Conclusion: The Impact of Media Apps on Smart Mobile Platforms 32

Mobile Becomes the Predominant Media Platform in the Home 32

Valued-Added Media Apps Drive New Consumer Behaviors 34

edia Companies Buy In or Adapt 34

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The Rise of Media Apps in Smart Mobile Devices

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