Global Tablet Regional Shipments and Value by Price Tier Forecast: 2010-2017

The price tiering of the tablet market over the next 5 years is expected to be characterised by economies of scale and decreased component costs leading to lower average selling prices (ASPs) and a shift from mid, high, and premium tier devices to mid, low, and ultra-low tier devices. White-Box tablets have severly lowered ASPs, especially in the emerging regions. There will be pressure on ASPs due to increasing competition in the market place. However, trends like LTE integration and multi-core processors will help leading players to hold up reasonably well in future in the branded tablet market. This report address tablet market value, unit sales, and ASPs by price tier for six regions as well as the global total for the years 2010 to 2017, for both the branded tablet market and the total tablet market including White-Box tablets.