Identifying Smart Home Customers: Consumer Segmentation Analysis - US

This report presents results of a latent class segmentation analysis based on responses to a series of attitudinal and behavioral questions asked of consumers in the US with the goal of identifying the best prospects for smart home systems and services. It provides a characterization and quantification of likely early smart home adopters, what they are interested in and what they are willing to pay for selected capabilities. This is a companion report to Identifying Smart Home Customers: Consumer Segmentation Analysis - Europe.