Social Network Growth in Brazil Heralds the Dawn of a Digital Age

One of the leaders in terms of social networking penetration and time spent online, Brazil has become a major target for digital marketers in the past two years. The growth of social networking users in the country has been one of the key drivers for digital commerce in the country, and according to the latest data from the Brazilian government, electronic commerce has grown thirty per cent annually in the past decade, reaching about $10 billion in revenues in 2011 and expected to have reached about $13 billion in 2012. Electronic commerce in the country is still maturing and its growth potential makes the country an attractive prospect for multiple companies targeting the digital market. Digital media companies are also flooding into the Brazilian market to capture a share of the growing digital audience. This report will look at the role of social media in Brazil’s digital market and the opportunities ahead of the 2014 World Cup and the 2016 Olympics.