Consumer Usage of Apple's Siri and Implications for Siri Eyes Free

Strategy Analytics conducted multiple online surveys and focus groups to determine usage of Siri among current Apple owners, user experience limitations, and interest in having Siri Eyes Free for their vehicle. Less than half of Siri owners use the feature at least once a week, and phone calling is the feature for which Siri is used most often. Interest in Siri Eyes Free overall is in line with current usage. Apple needs to expand Siri’s functionality and ensure in-vehicle accuracy in order to improve usage and interest among consumers.