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Consumer Interest in Connected Services and Brands
出 版 商:Strategy Analytics
出版日期:2013/03/12
頁 數:39頁
文件格式:0
Strategy Analytics surveyed consumers in the US and Western Europe regarding their interest in connected services and their preferences for brands for social networking, local search, and internet radio. Consumers strongly prefer services that are related to the driving task, and US consumers also displayed an interest in internet radio. Interest in internet radio has not markedly increased in the past year, while interest in social networking services has decreased.