Cord Cutting and Attitude to Pay TV

TV cord cutting is a reality on two levels: households who say they used to pay for TV at some point and now don’t; and those who have stopped paying for TV altogether in the past 12 months. Our survey identifies up to 12% of households which fall into this category across the US and Europe, the highest numbers being in the UK and Italy. Attitudes towards paying for TV shifted slightly significantly towards pay in the US, while continental Europeans remain stubbornly opposed to pay TV in principle. Confusion reigns in the cable TV sector: a majority of Germany cable TV customers view their service as free. This Bulletin provides results from a survey of more than 6500 respondents across the US and EU4.

TV cord cutting is a reality on two levels: households who say they used to pay for TV at some point and now don’t; and those who have stopped paying for TV altogether in the past 12 months. Our survey identifies up to 12% of households which fall into this category across the US and Europe, the highest numbers being in the UK and Italy. Attitudes towards paying for TV shifted slightly significantly towards pay in the US, while continental Europeans remain stubbornly opposed to pay TV in principle. Confusion reigns in the cable TV sector: a majority of Germany cable TV customers view their service as free. This Bulletin provides results from a survey of more than 6500 respondents across the US and EU4.