Global Total Tablet Forecast, by Price Tier, by OS, by Region: 2010-2017

The price tiering of the tablet market over the next 5 years is expected to be characterised by economies of scale and decreased component costs leading to lower average selling prices (ASPs) and a shift from mid, high, and premium tier devices to mid, low, and ultra-low tier devices. We believe that although there will be pressure on tablet ASPs due to increasing competition in the market place; trends like LTE integration and multi-core processors will help leading players to hold up well in future. The purpose of this report is to highlight the Operating System (OS) within each Price Tier. The aims are to show the growth forecasts at each tier and enable the reader to track the trends by OS and create a vision of where the market is heading over the next few years. The report highlights that there will be significant variances in price tier trends between the big three Operating Systems: iOS, Android and Windows. This report addresses tablet unit shipments by price tier by OS for six regions as well as the global total for the period 2010 to 2017.

The price tiering of the tablet market over the next 5 years is expected to be characterised by economies of scale and decreased component costs leading to lower average selling prices (ASPs) and a shift from mid, high, and premium tier devices to mid, low, and ultra-low tier devices. We believe that although there will be pressure on tablet ASPs due to increasing competition in the market place; trends like LTE integration and multi-core processors will help leading players to hold up well in future. The purpose of this report is to highlight the Operating System (OS) within each Price Tier. The aims are to show the growth forecasts at each tier and enable the reader to track the trends by OS and create a vision of where the market is heading over the next few years. The report highlights that there will be significant variances in price tier trends between the big three Operating Systems: iOS, Android and Windows. This report addresses tablet unit shipments by price tier by OS for six regions as well as the global total for the period 2010 to 2017.