Global Total Tablet Forecast, by OS, by Price Tier, by Region: 2010-2017

The price tiering of the tablet market over the next 5 years is expected to be characterised by economies of scale and decreased component costs leading to lower average selling prices (ASPs) and a shift from mid, high, and premium tier devices to mid, low, and ultra-low tier devices. However, there will be significant variances in price tier trends between the big three Operating Systems: iOS, Android and Windows. This report addresses tablet unit sales by OS by price tier for six regions as well as the global total, for the period 2010 to 2017.

The price tiering of the tablet market over the next 5 years is expected to be characterised by economies of scale and decreased component costs leading to lower average selling prices (ASPs) and a shift from mid, high, and premium tier devices to mid, low, and ultra-low tier devices. However, there will be significant variances in price tier trends between the big three Operating Systems: iOS, Android and Windows. This report addresses tablet unit sales by OS by price tier for six regions as well as the global total, for the period 2010 to 2017.