Traditional TV Remains the Core of the Consumer TV/Video Experience, for Now

Smartphones are the primary device used to consume video outside of the home due to ease of portability and accessibility, as it is habitually carried at all times. Used as a way to “kill time” when bored or waiting when outside of the home, mobile devices continue to make their way into the home setting as a main source for TV/video, as participants find the ease of discoverability and navigation of video apps, like Netflix, preferred over the standard TV guide and remote. However, participants still find the traditional TV to be the core of the consumer TV/video experience due to the social atmosphere that it creates, providing the central element that pulls together a household. Consumers are now looking for services and apps that will bridge the home and mobile TV/video entertainment experiences, allowing them to take TV content from home with them on-the-go, and view video content from their phone on their TV at home.

Smartphones are the primary device used to consume video outside of the home due to ease of portability and accessibility, as it is habitually carried at all times. Used as a way to “kill time” when bored or waiting when outside of the home, mobile devices continue to make their way into the home setting as a main source for TV/video, as participants find the ease of discoverability and navigation of video apps, like Netflix, preferred over the standard TV guide and remote. However, participants still find the traditional TV to be the core of the consumer TV/video experience due to the social atmosphere that it creates, providing the central element that pulls together a household. Consumers are now looking for services and apps that will bridge the home and mobile TV/video entertainment experiences, allowing them to take TV content from home with them on-the-go, and view video content from their phone on their TV at home.