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Global Digital Television Forecast 2013: Western Europe
出 版 商:Strategy Analytics
出版日期:2013/04/02
頁 數:34頁
文件格式:0
Western European Digital Television (DTV) subscriptions will grow from 176 million in 2012 to 195 million by 2018, implying a six-year Compound Annual Growth Rate (CAGR) of 1.73%. The Western European TV market is highly saturated and subject to households subscribing to more than one TV viewing platform. This is primarily due to the prevalence of free-to-view satellite and highly developed DTT services that can often complement competing services for no cost or a low up-front cost. In some cases, this trend results in a penetration rate which exceeds 100% of households.
Western European Digital Television (DTV) subscriptions will grow from 176 million in 2012 to 195 million by 2018, implying a six-year Compound Annual Growth Rate (CAGR) of 1.73%. The Western European TV market is highly saturated and subject to households subscribing to more than one TV viewing platform. This is primarily due to the prevalence of free-to-view satellite and highly developed DTT services that can often complement competing services for no cost or a low up-front cost. In some cases, this trend results in a penetration rate which exceeds 100% of households.