Global Active Mobile Broadband Tablet Subscription, Service Revenue, Data Traffic Forecast: 2010-2017

Tablets still represent only a small portion of the mobile market, yet they are increasingly becoming a key contributor to operator performance metrics. While mobile broadband subscriptions on tablets represent less than 10% of the total tablet installed base and under 1% of total mobile subscriptions in 2012, they were a key driver of positive postpaid net additions at leading operators AT&T and Verizon Wireless in Q1 2013. Strategy Analytics forecasts global mobile tablet subscriptions will grow from less than 23 million in 2012 to reach 188 million in 2017, contributing nearly US$20 billion to operator service revenues in 2017 and generating almost 3 and a half million Terabytes of mobile data traffic. LTE--along with favorable data plans--is the biggest driver of tablet subscription growth, with over 100% CAGR from 2012-2017. This report forecasts global active mobile broadband tablet subscriptions, service revenue and data traffic from 2010 to 2017. The forecasts are provided for global totals and 6 regions,with detail for 38 countries. In addition the forecasts are split by 3G and 4G LTE, and include average revenue and data consumption per month per subscription. The analysis also looks at the attach rate to data plans within the installed base of cellular embedded tablets at a regional level, and the share of total tablet installed base that subscriptions represent globally.

Tablets still represent only a small portion of the mobile market, yet they are increasingly becoming a key contributor to operator performance metrics. While mobile broadband subscriptions on tablets represent less than 10% of the total tablet installed base and under 1% of total mobile subscriptions in 2012, they were a key driver of positive postpaid net additions at leading operators AT&T and Verizon Wireless in Q1 2013. Strategy Analytics forecasts global mobile tablet subscriptions will grow from less than 23 million in 2012 to reach 188 million in 2017, contributing nearly US$20 billion to operator service revenues in 2017 and generating almost 3 and a half million Terabytes of mobile data traffic. LTE--along with favorable data plans--is the biggest driver of tablet subscription growth, with over 100% CAGR from 2012-2017. This report forecasts global active mobile broadband tablet subscriptions, service revenue and data traffic from 2010 to 2017. The forecasts are provided for global totals and 6 regions,with detail for 38 countries. In addition the forecasts are split by 3G and 4G LTE, and include average revenue and data consumption per month per subscription. The analysis also looks at the attach rate to data plans within the installed base of cellular embedded tablets at a regional level, and the share of total tablet installed base that subscriptions represent globally.