UK Handset Vendor Marketshare by Operator: Q4 2012

The UK handset market declined by -4% year-on-year in Q4 2012, mimicking the broader economy of the country. While Samsung and Apple showed healthy growth, this was offset by declines from Nokia, RIM and the Android long-tail. This report tracks handset vendor shipments and market share at the four major UK operators -- O2, Vodafone, Everything Everywhere and Three -- from Q1 2009 to Q4 2012. The report is an important tool for measuring the health of individual handset brands at the operator level.