Germany Handset Vendor Marketshare by Operator: Q4 2012

The German handset market declined by -8% year-on-year in Q4 2012, as the broader ongoing macroeconomic crisis affecting the whole of the eurozone trumped the relative strength of the German economy. Following the launch of the iPhone 5, Apple reclaimed a significant chunk of market share in Germany, but there are initial signs of traction for Nokia's Lumia Windows Phone family too. This report tracks quarterly handset vendor market share at the four major German operators -- T-Mobile, Vodafone, O2 and E-Plus -- from Q1 2009 to Q4 2012. The report is an important tool for measuring the health of individual handset brands at the operator level.