Global Digital Television Forecast 2013: North America

The North American Pay TV market is highly saturated, and growth for individual players typically comes from churn rather than large numbers of new subscribers. However, North American Digital Television (DTV) subscriptions will grow from a base of 125 million in 2012 to 141 million by 2018. Cable continues to be the dominant television viewing platform, although it will face difficulty to retain subscribers as cheaper alternatives become more widely available (in the case of IPTV) and more palatable to changing tastes (DTT and OTT content). Further complicating the struggles of cable operators will be a continuing trend of younger and cost-sensitive households relying on free-to-air DTT and/or OTT programming. Cable operators will continue to experience growth in digital subscriptions as they switch customers from analog transmissions. This interactive database provides in-depth market coverage for the North American Pay TV market, and provides history and forecasts for key metrics including: Households, TV Households, Cable Subscriptions, Analog Cable Subscriptions, Digital TV Households, Analog TV Households, Household Digital TV Penetration, Analog vs. Digital splits, Service Revenues, and Subscriptions by Service (Digital Satellite, Digital Cable, Digital Terrestrial, Telco IPTV.