TV Everywhere Driving Demand for OTT Quality Assurance

1            Executive Summary            6

2            Market Demand for Multiscreen Service Quality Assurance            9

2.1        Use Cases for Adaptive Rate Streaming Source        9

2.2        Monetization Strategies – Multiscreen Services & Providers        12

2.3        SPs – North America        12

2.4        SPs – Global        15

2.4.1    HbbTV MSV Juggernaut Reaching Beyond Europe    18

2.5        OTT Distributors – TV Networks & Studios        18

2.5.1    Disney: Case Study of Aggressive MSV Strategy    19

2.6        Advanced Rights Management is Key        19

2.7        Global Streaming Platforms for International Markets        21

2.8        OTT Distributors – Aggregators        21

2.9        OTT Distributors – CE Manufacturers        23

2.10        Looking Ahead        24

2.11        QA Imperatives and Variations within Content Distributor Segments        26

2.12        SPs’ Perspective on Multiscreen Service QA        28

2.12.1    Cable    28

2.12.2    Telco/IPTV    29

2.12.3    Mobile    30

2.12.4    DTH Satellite    30

2.12.5    Content Originators and Aggregators    31

2.13        Projected Global Demand by Region and Distributor Sector — 2012-2016        33

2.14        Projected Global Demand by Device Segment — 2012-2016        33

2.15        Projected Global Demand by Network Segment — 2012-2016        34

3            Technical Dimensions of QA in the AR Streaming Environment            35

3.1        AR Functionalities and Modes        35

3.2        QA Requirements in the AR Environment        37

3.2.1    Quality-of-Service Components in AR QA    38

3.2.2    Quality-of-Experience Components in AR QA    38

3.2.3    Other Points of Quality Assurance Associated with Multiscreen Services    39

3.3        The Impact of AR Standardization on QA Requirements        41

3.4        QA Requirements at Key Points in End-to-End Distribution        43

3.4.1    Source & Origin Servers — Encoding, Transcoding and Fragmenting    43

3.4.2    Public and Private CDNs    44

3.4.3    Access Networks    46

3.5        End-user Devices        47

4            Vendor Solutions for AR QA            48

4.1        Overview of Competing Approaches to AR QA        48

4.2        Individual Vendor Approaches        52

4.2.1    Agama Technologies    52

4.2.2    Alcatel-Lucent    54

4.2.3    Cheetah Technologies    58

4.2.4    IneoQuest    60

4.2.5    Ixia    64

4.2.6    Mariner Partners    66

4.2.7    Miranda Technologies, Inc.    68

4.2.8    Pixelmetrix    71

4.2.9    Sencore    73

4.2.10    Shenick Network Systems    75

4.2.11    Tektronix    78

4.2.12    Triveni Digital    82

4.2.13    Witbe    84

5            AR QA Requirements & Strategies for Multiscreen Services            87

5.1        Unmanaged Network Provider Requirements — Content Owners, Web Aggregators        88

5.2        Managed Network Provider Requirements — Cable, Telco, Satellite, Wireless        91

5.2.1    Cable MSOs    91

5.2.2    Wireline and Mobile SPs    93

5.2.3    DTH/ DBS    95

5.3        Calibrating AR Scaling Strategies to Solutions Costs and Multiscreen Service ROI        95

6            Vendor Profiles            98

6.1        Agama Technologies        98

6.2        Alcatel-Lucent        98

6.3        Cheetah Technologies        99

6.4        IneoQuest Technologies, Inc.        99

6.5        Ixia        100

6.6        Mariner Partners        100

6.7        Miranda Technologies        101

6.8        Pixelmetrix        101

6.9        Sencore        102

6.10        Shenick Network Systems        102

6.11        Tektronix        103

6.12        Triveni Digital        103

6.13        Witbe        104

7            Index of Companies            105