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Five Factors Driving OTT Video in Emerging Markets: Best Practices for Operators Global Telecom Insider / Vol. 5, No 1, May Edition
出 版 商：Pyramid Research
出版日期：2013/05/14
Competing with providers such as Netflix and Hulu, telcos are want to use the Internet to provide their own over-the-top video services. In emerging markets, we are seeing a lot of activity in this space. This report examines the growth of OTT video in markets across Latin America, Asia Pacific, Eastern Europe and the Middle East. We identify five factors that telcos need to take into consideration when looking at the OTT opportunity in emerging markets: content, technology, partnerships, payments and regulations. We highlight content as the most important factor for OTT success, and discuss what opportunities are emerging for new OTT players to become successful content providers. This report presents case studies on Reliance Communications, Tur k Telekom, Rostelecom, Claro and Racsa. We examine how these different operators seek to develop successful business models for OTT video, and we conclude with some recommendations.
1. Introduction
2. OTT video drivers
3. Market detail:
1. Reliance Communications case study
2. Turk Telekom case study
3. Rostelecom case study
4. Claro case study
5. Racsa case study
4. Conclusions: Key findings and recommendations
5. Glossary
2. OTT video drivers
3. Market detail:
1. Reliance Communications case study
2. Turk Telekom case study
3. Rostelecom case study
4. Claro case study
5. Racsa case study
4. Conclusions: Key findings and recommendations
5. Glossary
