Analysys Mason's Connected Consumer Survey is a multi-year study that tracks and measures consumers' changing telecoms and media habits, device ownership, connectivity options and future plans.

This report presents selected data from the survey conducted in July and August 2014 in 15 countries in Africa, Asia, Europe, the Middle East and North America.

This report provides:

• recommendations for how mobile operators can improve customer retention – what are the drivers of churn and what attracts customers to a new deal?
• a detailed discussion about whether fixed–mobile convergent bundles improve customer retention
• information on the impact of unlimited minutes or SMS bundles on OTT voice and messaging
• a view on the relationship between OTT video and pay TV, including whether the role of pay-TV providers changes as OTT becomes more popular
• an assessment of whether mobile money services have been successful, and which segments of the population might use them.

Survey data coverage

The research was conducted on the most-appropriate devices for the region. The panel in Europe and the USA was designed to be demographically representative of the broader online consumer population, and the panels in Africa, the Middle East and Asia were designed to be representative of the mobile-Internet-using population – we set quotas on age, gender and employment status to that effect. We conducted the survey with a minimum of 1000 respondents in each of the countries that we covered. The total sample size was 22 174 respondents.

Geographical coverage