2015/01/19 Estonia telecoms market report 2015
This country report and accompanying data annex provide a comprehensive overview of Estonia's telecoms market, including KPIs and data on subscribers, penetration, revenue and ARPU. The report analyses the strategies of major players in the country's fixed and mobile telecoms markets, and includes market share data and operators' infrastructure status.
Company coverage
The following companies are mentioned in this report.
Data coverage
The data annex was updated on 8 October 2014 with 2Q 2014 data.
Analysys Mason's country report data annexes provide a range of key metrics for each country's telecoms market. Full-year historical figures are supplied for the past 10 years, alongside quarterly figures for the current calendar year. Metrics include the following.
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Fixed telecoms market
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Mobile telecoms market
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Connections
- Total voice (narrowband and VoBB)
- Narrowband
- VoBB
- Total broadband
- Broadband split by access technology: DSL, cable modem, FTTH/B, BFWA and other
- IPTV
- Dial-up Internet
- Household penetration (for voice and broadband)
- Unbundled local loops
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Connections
- Total (handset plus mobile broadband, excluding M2M)
- Split by prepaid and contract, and prepaid share
- Population penetration for total, prepaid and contract
- 3G, and 3G percentage of total
- Handset, and split by smartphone and basic
- Handset population penetration
- Broadband
- Broadband population penetration
- MVNO penetration
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Revenue and ARPU
- Service revenue
- Service revenue as percentage of GDP
- Service revenue per head of population per month
- Retail revenue (defined as service revenue minus wholesale revenue)
- Retail revenue as percentage of GDP
- Retail revenue per head of population per month
- Retail revenue split by type of service: voice (including split by narrowband and VoBB, and split by narrowband access and calls), broadband (including split by technology), dial-up Internet, business network services
- Broadband retail revenue as a percentage of fixed retail revenue
- Voice ARPU per month
- Broadband ARPU per month
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Revenue and ARPU
- Service revenue
- Service revenue as percentage of GDP
- Service revenue per head of population per month
- Service revenue split by prepaid and contract, and prepaid share
- Service revenue split by voice and data, and data as percentage of service revenue
- Retail revenue (defined as service revenue minus wholesale revenue)
- Retail revenue as percentage of GDP
- Retail revenue per head of population per month
- Split by voice and data
- ARPU per month (total, prepaid and contract)
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Traffic
- Fixed-originated minutes
- Outgoing MoU per active connection
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Traffic
- Mobile-originated minutes
- Outgoing MoU per active connection
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Operator-level metrics/market share
- Broadband subscribers by major broadband operator (and associated market shares and year-on-year changes)
- DSL connections (incumbent and total, incumbent's share)
- Incumbent’s market share of service revenue
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Operator-level metrics/market share
- Connections (and associated market share)
- Prepaid and contract connections
- Proportion of prepaid accounts
- ARPU per month (total, prepaid and contract)
- Service revenue
- Service data revenue (as a percentage of service revenue)
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Total telecoms market (fixed and mobile)
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- Voice connections
- Broadband connections
- Service revenue
- Service revenue as percentage of GDP
- Service revenue per head of population per month
- Retail revenue (defined as service revenue minus wholesale revenue)
- Retail revenue as percentage of GDP
- Retail revenue per head of population per month
- Retail revenue split by voice and data
- Originated minutes
Source: Analysys Mason
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