2017/02/23 02/22 Strategy Analytics Press Release: Strategy Analytics Introduces User Experience Strategies (UXS) Service

Road mapping the Future User Experience of Emerging Technologies

Boston, MA – February 22, 2017 – Strategy Analytics (www.strategyanalytics.com) is pleased to announce a new structure to its User Experience Innovation Practice (UXIP). Continually evolving to meet the needs of clients in emerging technology spaces, the User Experience Strategies (UXS) Service has been set up to complement UXIP’s existing In-vehicle User Experience (IVX) Service and proprietary research capabilities, to deliver a comprehensive user experience service.

Analyzing UX innovation opportunities in wireless, smart home, and other emerging technologies, UXS is designed to provide a roadmap to help clients design the optimal experience by understanding the emerging needs, motivations, use cases, pain-points and “must-have” experiences of lead adopters and future target consumers. Key deliverables include a monthly Technology Planning Report, answering key questions such as: Which future use cases will drive new technologies? Which consumer segments will adopt emerging technologies? And which monetization strategies will maximize adoption and profitability?

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Kevin Nolan, VP, UXIP commented, “I am pleased to announce that Chris Schreiner, current Director of IVX, has been promoted to Director, Syndicated Services, UXIP. Bringing a wealth of experience, Chris’s appointment will ensure that we can continue to enhance our project portfolio and capabilities through both syndicated and proprietary research.”