Digital signage is an increasingly common sight in retail environments, public spaces and many other locations. Digital signage connections comprise roadside signs such as billboards, transit hub signs used for information and advertising, temporary signs deployed for roadworks and events, and retail or in-store digital signs found in shopping malls and retail outlets. There are an increasing number of cellular-connected digital signs that are updated over-the-air, generating M2M revenue for mobile network operators (MNOs).

This Viewpoint provides:

• an overview of the digital signage market
• implications and recommendations for communications service providers (CSPs)
• insight into market opportunities for CSPs in digital signage
• a 10-year worldwide forecast of digital signage connections split into eight regions and the following categories:
  • in-store
  • transit hubs
  • temporary
  • roadside
• channels to market for CSPs for digital signage solutions
• details of the predominant connectivity technologies for digital signage
• our expectations with regard to digital signage market evolution.

Company coverage

The following companies are mentioned in this report.

 
Source: Analysys Mason