STRATEGY + BUSINESS

引領觀念的全球商務雜誌，每期由世界頂尖記者、學者、顧問、企業謀士執筆，透過實際案例研究、專訪、學術研究、新聞報導、個人經驗等，針對經營、創新、公共政策、策略等，提供敏銳而透徹的見解，和實用的指引。對決策者深具參考價值。 Strategy+business (s+b) is an award-winning management magazine for decision makers in businesses and organizations around the world. Our purpose is to illuminate the complex choices that leaders face — in strategy, marketing, operations, human capital, governance, and other domains — and the impact of their decisions. s+b is published in print, on the web, and in digital editions on a variety of platforms. strategy+business is published by the global management consulting firm Booz & Company. The articles we publish are characterized by: Distinguished contributors. We feature writing by chief executives and other well-known corporate leaders, best-selling business thinkers and philosophers, prominent academics and researchers, seasoned practitioners from Booz & Company, and journalists with a track record in revealing the patterns below the surface.